PROFESSIONAL CV

Past Experience

MARKETING
DIRECTOR

2023.06 - present

Serve as the primary liaison between HEYMATE REWARDS Inc. and clients, overseeing communications and strategic planning.
Drive client success by identifying and implementing effective marketing solutions.
Educate clients on HEYMATE REWARDS Inc.'s offerings and latest marketing developments.
Lead product marketing and branding strategies for heymate!.
Streamline recurring processes to improve efficiency.
Manage client expectations, project scope, and timelines through to completion.
Build strong relationships with clients and agency partners across Creative, Strategy, and Production.
Oversee business operations, financial procedures, and organizational policies to enhance company performance.
Lead operations across multiple teams and foster a highly inclusive, thriving team culture.
Analyze revenue streams and implement strategies to optimize business growth and profitability.

2022.07 - present

Manage brand appearance by creating different marketing strategies, and strategic promotional plans for different platforms to promote, implement awareness, assist, and drive sales conversion
Identifying and road mapping solutions in different channels with basket optimization and A/B testing.
Assist with marketing executions on different ad channels (both online and traditional marketing channels).
Identified plans and resources required to meet project goals and objectives.
Implementing channel strategy to increase conversion rate and brand awareness

2021.02 - 2022.07

Develop strategies for client problems and market needs in a technical, global, and primarily digital and e-commerce environment
Create different strategic promotional plans for different platforms to promote, implement awareness, assist, and drive sales conversion
Identifying and road mapping solutions in different channels with basket optimization.
Educate clients on WPIC’s end to end offerings and new developments to expand the scope of services
Implementing channel strategy including influencer, social media, marketing events and livestream to increase conversion rate and brand awareness
In charge of all platform performance and data analysis to further improve brand/product awareness and marketing planning
Whiteboard and solution client's needs and requirements to scope appropriate services.
Met with clients to understand needs and develop proactive solutions.
Collaborated with sales, delivery, and service teams to manage seamless client experiences.

2019.11 - 2021.01

Assist companies to achieve marketing and branding goals locally and overseas through developing branding and marketing strategies
Assist with marketing on different ad channels (both online and traditional marketing channels).
Identify and approach the target audience through different marketing methods
Competition Analysis, product development, and launch in Apparel, 3C industries
Online marketing & sales strategy as in Facebook ads, Google AdWords, Instagram ads, Pinterest ads.
Identified plans and resources required to meet project goals and objectives.
Managed projects from procurement to commission.

2019.06 - 2019.10

Involved in B2B business development
Assisted brands with marketing strategies, branding strategies, business
consulting and project planning
Assist brands in exploring new marketing opportunities, and help build up marketing strategies according to new projects
Helped develop marketing courses
Assist corporations with strategically attracting investment
Identified plans and resources required to meet project goals and
objectives.
Managed projects from procurement to commission.

2019.02 - 2019.05

Negotiated vendor contracts and managed relationships and develop B2B business
Expand NA Asian influencer market
Strategically Operate the official social media account of the company
Summarize the industry environment of the Asian influencers market in NA
Collaborate with influencers in advertising on social media， analyze data and optimize marketing strategies
Developed campaigns, led the design, and tracked results
Executed and monitored the performance of social media marketing campaigns to boost brand awareness and profitability.
Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization

2014.07 - 2017.07

Dealt with contracts between models and firms
Collected information on competitors in the industry and completed competition environment analysis
Assisted in analyzing the status quo and foreground of the firm and the industry
Managed the firm's social media account for further advertisement and marketing.
Created engaging content for Pinterest, Facebook, and Instagram.